Success in public policy relies not only on strong ideas but on the ability to communicate them in a way that resonates. In an age of fast-moving news cycles, social media, and rising expectations for transparency, shaping how policy is understood is central to how it lands. This one-day masterclass brings together veteran New York Times correspondent Dan Bilefsky and senior public servant Neil Bouwer to show how journalistic techniques can strengthen policy writing. Participants learn to craft compelling narratives that bring complex issues to life for briefs, blog posts, or opinion pieces, using practical exercises, case studies, and guided feedback to reach the audiences who need to hear them most.