In this course, participants will learn how to use communication as a policy tool that creates large-scale behavioural shifts. Through a combination of theory and practical exercises, participants will emerge from this program ready to harness the power of communication to achieve their policy goals.
This course is offered in partnership with WPP, a global leader in communications, marketing, and consulting, that has worked with over 70 governments worldwide. Led by WPP’s international faculty, participants will learn how to develop effective communication strategies that resonate with citizens.